About

Keepsakes, tenderly made.

You have 10,000 photos on your phone and you never look at any of them.

We started Tender Kept because we believe the best memories don't belong trapped in a camera roll. They belong somewhere you'll actually see them — like your fridge.

A photo magnet is a small thing. But every morning when you reach for the milk and catch a glimpse of that photo from your sister's wedding, or your kid's first birthday, or that random Saturday at the farmers market with your best friend — that small thing does something big.

That's what “Tender Kept” means. Love went into the making. And what's made is worth keeping.

Proudly local

Born in Metro Detroit. Based in Troy, Michigan. We serve weddings, events, and markets across Troy, Livonia, Royal Oak, Birmingham, Detroit, Novi, Ann Arbor, and everywhere in between — within about an hour of home.

Why magnets?

Photo booths give you strips that get crumpled in a purse. Shutterfly gives you prints that go in a drawer. We give you a magnet that lives on your fridge for years. Functional. Emotional. Impossible to ignore.